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CEO of Hawaiian Airlines declares Boeing's selection to Airbus
Hawaiian Airlines recently placed an order for 10 Boeing 787-9 Dreamliner aircraft and cancelled an order for six Airbus A330-800neos. This Dreamliner was chosen after intensive negotiations between Airbus and Boeing. Hawaiian Airlines on March 6 said it would order 10 Boeing 787-9 Dreamliners at a listed cost of $2.82 billion.
This was also the airline's first big step since Peter Ingram assumed the position of Chairman and President less than a fortnight before. The Hawaiian CFO under Mark Dunkerley was Ingram, who is retiring this past months. Boeing found the announcements to be dual messages with good breaking news. For Boeing, the announcements were a first.
Hawaiian also acknowledged that it had cancelled an order for six Airbus A330-800neos - the only six orders Airbus had for the A330. Hawaiian's choice of Boeing is the climax of an intensive and lengthy competitive bidding process between the 787-9 and the Airbus A330-900neo. Consequently, it is assumed that Hawaiians have obtained a very high rebate on the listed auctions.
"In the end, after a rigorous and thorough trial, we came to the final verdict that the 787-9 was the right aircraft for us. "The Hawaiians' choice of Boeing took some people by surprise. Airbus has been in service with the Honolulu-based airline in recent years. The Hawaiian replaces its Boeing 767-300 with smaller and more powerful Airbus A321neos.
Currently the airline's flag ship is its Airbus A330-200 aircraft consisting of two tens of aircraft. Given that the A430neo is an upgraded A330 of the A330 already in operation, it would make good business of upgrading to the newer one. Indeed, Ingram described the order for the Airbus Airbus A330neo as "a logical extension" for the carrier.
So, how did Boeing get the victory? History goes back to 2008, when Hawaiians placed an order with Airbus for six next-generation A350-800s. Hawaiian consequently changed its order from the A350-800 to the A330-800 in 2014. Hawaiian would be the only carrier to fly this aircraft, which made Ingram and his crew upset.
"Unfortunately, the A330-800 has not proven so successful in the market," Ingram said. "The absence of orders for the A330-800 opened the way for us to a competitive environment where we had to look at the widebody platforms for the next ten years. "Failure to gain widespread approval in the airline sector leads to all sorts of problems for airline companies in relation to servicing, value and value for money.
It was Ingram who further stated his reasons. Although Hawaiians buy a jet whose plan is to pilot it for its whole elevator operation, Ingram also understands that his business must stay agile as the business changes. "The Hawaiians didn't want to get stranded on a plan that no one else wanted.
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