Victor Private Jet

NEW YORK & LONDON - The premier private jet charters site Victor is launching a new advertising drive developed to transform what it means to travel privately and further distinguish Victor in its industrial sector. It follows Victor's recent launch of Alto, the first ever private jet charters program for multiple airline customers worldwide.

PI&C NY/Milano's NY/Milano filmed Southern Italy based CAMP recounts the story of individuals who not only live their life to get from A to D, but embark on a voyage to see, touch, study and live that goes far beyond the plane itself. One of several movies, all made under the direction of PI&C founder and Chief Creative Officer Domenico Vitale, features a violoncellist visiting an 11th-century Calabrian palace, drawing inspiration from the drama that plays for an individual public.

They are both perfectly memorable, personally magic memories that these Victor members will always recall. Victor will use the movies in a wide range of future online advertising and online advertising initiatives. The same shooting's imaginative artworks will push new printed advertising in major high-profile publications around the globe.

Our goal was to design a brand to celebrate those who make a trip a passion," said Doug Raboy, Chief creative officer, PI&C. Specifically, the new marketing campaigns will be conducted in the UK, Europe, the Middle East and North America. This is the first stage in an on-going movie and media programme that seeks to make Victor's infinite routes between some 40,000 international destinations known around the world - each on-demand flight creates its own unique flight experience.