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The Norwegian Air offers $65 airfare to Europe: What's the hook?
On Thursday morning 23 February 2017 Norway Air made headline news by introducing $65 one-way flight from three northeastern European destinations. These stunning rates are among the cheapest across the Atlantic in recent memories, only a small portion of what travel from the US to Europe usually costs.
Norwegians even call them the "cheapest transatlantic flights" of all time. First, the $65 one-way rates are "introductory rates" - $65 one-way rates that the carrier has introduced to spark enthusiasm for new services it offers from New York and New England. Passengers who book these tariffs, however, often more.
This is because Norway operates a low-cost flight in which it promotes low basic rates but requires additional fees for a variety of add-on articles. In order to get an impression of what this means for a traveller who hopes to get to Europe for the one-way fare I have made a one-way reservation for a route from Newburgh to Edinburgh, Scotland.
The $65 rate grabbed me, but my overall rate more than doubles once I've finished choosing additional add-ons. Well, I found a $65 one-way rate and book it without any problems. This $65 ticket, however, was subject to several limitations. This fare method - called "lowfare" by the Norwegians - also did not allow any pre-occupation or catering for the approximately six-hour journey.
In the case of hand luggage, it gives me the right to a small object that will fit under the front of my chair and a pocket that can fit in the luggage compartments - provided its size is 22x16x9 inch or smaller. In order to get these choices I could have spent 70 dollars more for the Norwegian Lowfare+ tariff.
This fare - $135 in all - did not only include food and seating, but also the possibility to inspect a pocket of less than 45 lbs. weight. To show what is associated with the low cellar rate, I refused to accept the higher rate. But as you will see in the end, just posting the higher $135 rate would have cost me a few bucks in all ( including the menu service).
Choosing the catering services for the six-hour trip was $30. There were a lot of different choices, but I refused to choose the $30 one. I said in norwegian that there would be refreshments on the plane and I thought I could do without groceries on an over night trip to europe. Although I refused to accept the higher fare, which involved pre-booking, I jumped on the opportunity to give $30 to ensure an additional leg room at the front of the plane.
After all, it's a transatlantic night plane ride, and the notion of being confined to a central seating area was unattractive enough to get me to spend some additional moneys. To those who are considering payment for both the food delivery services and a seating position, it should be noted that my combination would have only slightly increased the costs for them over the differences between Lowfare and Lowfare+ fares - and the Lowfare+ ticket comes with a check-in luggage options.
Let's make one thing clear: 140 dollars per way is still an unbelievably low price for a trip from the USA to Europe. It' more than twice the announced $65 rate. Undoubtedly I could have lived without having to choose the more roomy tartan fit and possibly without the baggage check in.
I should have just posted the increased $135 in this case where I was paying for a place to sit and a given pocket. Not as conspicuous as the announced fare of $65, but it would have been a better value for my route. Whilst Norway's 65 US dollar fare to Europe includes tax, the announced fare returns are not and are higher.
Since the beginning of Thursday there are returns from Ireland and Northern Ireland for 80 to 100 dollars per route. In the case of introduction prices, those places could still spend less than $150 on the round trips. Comment of the editors: Until 14:30 ET on Thursday evening a large part of the $65 intros was out of stock.
Including this, the returns flight from Scotland to the USA took off at about $226 per leg. While the $65 tariffs are meant as an introduction, norwegian says that they are not much higher for their Newburgh, Providence and Hartford, Conn departures. Airline's minimum fare starts at US$99 per flight to Europe and 99 or 99 for returns to the USA.